SEO
On-page and technical SEO: titles, descriptions, headings, internal links, structured data and crawlability.
Service · Digital marketing and SEO
Digital marketing and SEO for small businesses
Practical help to make your business easier to find online: SEO, content marketing and a plan you can measure.
Overview
How I approach it
Marketing works best when it starts with the basics: a clear website, pages that answer the questions people search for, and a way to see what is working. I help with those foundations before anything fancy.
My background is in building websites, so I look at SEO from the page up: structure, headings, metadata, content, speed and internal links, alongside the content and campaigns that bring people in.
What is included
What you can expect
Content marketing
Useful articles and pages that answer what your customers are searching for.
Digital marketing strategy
A simple plan covering who you want to reach, where and what to do first.
Website visibility improvements
Fixing the things that hold a site back: weak page titles, thin content, slow pages and broken links.
Campaign planning and reporting
Planning a campaign around a goal and reporting back on what happened in plain language.
Performance tracking
Setting up tracking so you can see visits, enquiries and which pages are doing the work.
Best for: Small businesses and freelancers who want to be easier to find online and to understand what is working.
Process
How a project runs
- 1
Review
I review your website, search presence and what competitors in your area are doing.
- 2
Plan
We agree priorities and a realistic plan, starting with the changes that matter most.
- 3
Improve and publish
I make or recommend the changes, and create the content that supports them.
- 4
Track and report
I track the numbers and report in plain language, so decisions are based on what is actually happening.
Scope · Ongoing monthly support
A review first, then monthly work
It starts with a one-off review of your website and search presence. Ongoing work then continues as an agreed monthly scope with reporting. Results depend on your market, so I report on the work done and what can be measured, not on promises.
Included
- An initial website and search review
- A prioritised plan and the agreed on-page and content work
- Tracking setup and monthly reporting
- A regular review of what to do next
Not included
- Guaranteed rankings or traffic
- Paid advertising management
- Large-scale link building
- Website rebuilds, available as a separate project
Related work
Examples from my portfolio
SEO starts with a well-built website. These sites were designed and built with structure, speed and search in mind.
Company project at Infinite Open Source Solutions LLP. A full company website, designed in Figma and built in HTML, CSS and JavaScript as iOSS repositioned for the AI era.
My role UI design and frontend development, end to end
A redesign of the website for a premium automotive accessories brand inspired by Japanese precision and craftsmanship, built to improve product discovery and brand credibility.
My role Product and UI/UX design
Related reading
Notes on design and the web
FAQ
Questions about this service
I cannot promise rankings, and nobody honest can. What I can do is improve the things that influence visibility, such as structure, content, speed and technical setup, and track the results.
Usually months, not days. It depends on your market, how competitive your keywords are and the current state of the site.
Paid advertising is not part of this service at the moment.
Yes. I would review it first and tell you what needs changing. Where it needs a rebuild, I can do that as a separate website project.
Start a project
Want to be found online?
Share your website address and what you want more of, whether that is enquiries, bookings or sales.
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