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My role UI/UX design and frontend development
Case study · Website redesign
Vectra Auto: precision, redesigned
Vectra Auto is a premium automotive accessories brand inspired by Japanese precision and craftsmanship. This redesign turns the existing website into a modern, conversion-focused experience.
The objective
A premium brand, a clearer journey
The objective of this redesign was to transform the existing website into a modern, conversion-focused digital experience that improves product discoverability, strengthens brand credibility, and delivers a seamless user journey across desktop and mobile devices.
The redesign focuses on creating a premium automotive aesthetic while simplifying navigation, enhancing product presentation, and improving customer engagement through a more structured user experience.
01 · Process
From analysis to handover
The design moved through discovery, strategy and solutions: analysis, research, wireframing, user experience, user interface, website design and development handover.
02 · Structure
A site structure that shows the way
The user flow maps the home page to products, about, contact, solutions and the user account, with product categories, details and a path to contact sales.
Design system
Orange and red on a precise grid
SF Pro for headings and Inter for paragraphs, with an orange and red accent pair on clean neutrals.
The result
The redesigned website
Outcome
What the redesign delivers
The redesigned experience introduces a cleaner visual hierarchy, streamlined product discovery flow, stronger conversion paths, and a premium automotive-inspired interface that better represents the brand’s positioning in the market.
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